Steve Morse News

Ocoee River Economic Impact Study in the News

A recently released UT study shows that visitors who took whitewater rafting excursions on the Ocoee River last year pumped $43.8 million into the economies of the thirty counties that surround the river. The Ocoee also was the most visited whitewater river in the United States, according to the report. The study, conducted by Steve

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Study: Rafting Ocoee River has $43.8 Million Economic Impact on Region

Visitors who took whitewater rafting excursions on the Ocoee River last year pumped $43.8 million into the economies of the thirty counties that surround the river, according to a newly released study from UT. The Ocoee also was the most visited whitewater river in the United States, according to the report. Steve Morse, an economist

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UT Study: Sevier County Tourism Shows Competitive Growth in 2012

Three quaint little East Tennessee cities—Sevierville, Gatlinburg, and Pigeon Forge—are besting competitors like Myrtle Beach and Panama City when it comes to tourism and hotel room sales. The trend will likely continue through this month and December, a boon for Sevier County as it enters the Thanksgiving and Christmas holiday season, said assistant professor Steve Morse.