social media News

Social Media Week to Feature National, Local Speakers

The College of Communication and Information will host Social Media Week April 2-4 in the Communications Building on campus. The three-day event will feature presentations, panel discussions, and open forums with social media experts from Nike, Dunkin’ Donuts, and McCormick & Company, as well as advertising, marketing, and public relations agencies from Knoxville and the Southeast. Sponsors for the event include Coca-Cola, WBIR-TV, Calhoun’s, and Latitude 35.

UT Social Media Week to Feature Speakers, Student Competition

The College of Communication and Information’s School of Advertising and Public Relations will host Social Media Week, April 25-26, in the Communications Building on campus. The two-day event, cosponsored by Dell Inc., will feature presentations, panel discussions, and open forums with social media experts from Dell, Scripps Networks Interactive, Cox Enterprises and McCormick & Company, Inc., as well as Knoxville-area advertising, marketing, and public relations agencies.

UT Symposium to Explore Communication Research

“Leaping Forward in Communication and Information Research” is the theme of the College of Communication and Information’s thirty-fourth annual Research Symposium on February 29 on the campus of the University of Tennessee, Knoxville.

UT MBA Students Developing Social Media Strategy for Martina McBride’s New CD

Award-winning singer and songwriter Martina McBride, along with her manager and husband, John McBride, and an entourage of interactive marketing experts recently visited UT Knoxville as guest lecturers. Their visit kicked off an applied-learning project for an MBA marketing class, which is producing a social media plan for McBride’s newest CD as part of its course curriculum.

Baker Center Event to Focus on Blogs, Social Media, Political Incivility

The Howard H. Baker Jr. Center for Public Policy, in partnership with the Student Government Association-Government Affairs Committee, will host a discussion about “Blogs, Social Media and Political Incivility” on March 23. The event, free and open to the public, will begin at 7 p.m. in the Toyota Auditorium at the Baker Center.