social media week News

Social Media Week Features Notable Experts and Alumni

The College of Communication and Information will host Social Media Week March 31–April 3 in the Communications Building on campus. The four-day event will feature presentations, panel discussions, and open forums with social media experts from BuzzFeed, ESPN, Scripps Network Interactive, Viggle, Sports Illustrated, AC Entertainment, and the US Coast Guard. Paul Finebaum, radio and television host for ESPN and 1978 UT political science graduate, will give the keynote address.

Student Team Wins Social Media Week Competition

Social Media Week

Melahnie Springfield, a graduate student in advertising, participated in UT’s first Social Media Week, April 25-26. Springfield and her teammates took part in a social media advertising campaign competition focusing on the Dell XPS 13 laptop computer. The competition was judged by Adam Brown, executive director of social media for Dell and a 1994 UT advertising graduate.

UT Social Media Week to Feature Speakers, Student Competition

The College of Communication and Information’s School of Advertising and Public Relations will host Social Media Week, April 25-26, in the Communications Building on campus. The two-day event, cosponsored by Dell Inc., will feature presentations, panel discussions, and open forums with social media experts from Dell, Scripps Networks Interactive, Cox Enterprises and McCormick & Company, Inc., as well as Knoxville-area advertising, marketing, and public relations agencies.