School of Advertising and Public Relations News

Professor: FDA Stymied in Regulating Energy Drink Promotion

Despite what some energy drink ads tout, college students need sleep. Roxanne Hovland, a professor of advertising and public relations who specializes in advertising regulation, talked to The Huffington Post about the ethics of energy drink ads and explained why the Food and Drug Administration can’t regulate these products the way it does other potentially unsafe products like alcohol and tobacco.

Students Use Their Skills to Create Marketing Strategy for Autism Community

UT senior Gabby Miller has spent her summer using the public relations skills she’s learned in the classroom to help local adults affected by autism. She and her seventeen classmates in the capstone Campaigns course have been creating an integrated marketing communications strategy for Autism Breakthrough of Knoxville, a local autism support organization.