Rocky Top Institute News

UT Retail Students to Compete in National Design Competition

UT students will have an opportunity to showcase their design talents and retail know-how in a national design competition sponsored by Robin-Ruth, an international casual lifestyle brand. The company selected UT to participate as one of six high-ranking retail programs in the United States.

UT students help expand ‘Rocky Top’ brand

UT students are helping to expand the Rocky Top brand by designing products that eventually end up on store shelves. WATE-TV Channel 6 featured the students and UT’s Rocky Top Institute in this story.

UT Seeking Entries for Tales from Rocky Top, Volume II Children’s Book

Your writing could be featured in the second volume of an interactive children’s electronic book that will be produced by UT. The university’s Rocky Top Institute is accepting entries for Tales from Rocky Top, Volume II. The contest will run through February 28. The short stories should translate the meaning of Rocky Top from the author’s perspective.

Rocky Top Institute Releases First Interactive Children’s E-book

Smokey, the beloved UT mascot, will be joined on his adventures by raccoon and turtle friends in a new interactive electronic book that was released this month. Tales from Rocky Top, Volume I contains three children’s stories selected through a writing competition that took place last spring. The book is produced through the UT Rocky Top Institute.

UT Seeking Entries for Tales from Rocky Top Children’s Book

rocky top institute

Your Rocky Top experiences and recollections—whether as a student, alumnus, or fan—could be part of a new children’s interactive electronic book that will be produced by UT. The university’s Rocky Top Institute is seeking short stories for its upcoming children’s book, Tales from Rocky Top. Three winners will be chosen and their work published in the first edition of the book.

Heirs of ‘Rocky Top’ song to Launch Institute to Enable UT Students to Develop Brand

More than forty years ago, Boudleaux and Felice Bryant composed “Rocky Top,” which quickly became the theme song at University of Tennessee sporting events. The couple’s heirs, Dane and Del Bryant, have entered into a contractual partnership with UT and have donated money for the creation of the Rocky Top Institute, which will allow students to build the Rocky Top brand and develop new products.