Robert Mee News

Professor: Business Analytics Transforms Shopping During Holidays and Beyond

You may think you scored a great Black Friday or Cyber Monday deal—and perhaps you did. But you’ve also told retailers a lot about your shopping habits and how they can get your future business. The booming world of business analytics is boosting profits for online and brick-and-mortar retailers. But the same tools are also helping consumers as they research and seek to make smarter purchases, said Robert Mee, a professor at UT.