The university’s Office of Communications and Marketing has won several large-scale awards for its work over the past year. The Council for the Advancement and Support of Education presented six awards, including one top award, at its conference earlier this month. The office also won an international Telly award for the video “A Call for Civility.”
Office of Communications and Marketing News
UT’s “Big Orange. Big Ideas.” branding campaign rolled out to the campus yesterday. This tagline is the framework for marketing the university and reminding people of UT’s impact on the state and the nation. Here, Tennessee Today answers some of the questions you may have about the effort.
UT Knoxville’s bright and bold redesigned website launched today as a key component of the university’s new branding strategy. The website has been reworked to better serve its many users and to convey the new look and feel of the university. Over the past year, the site has had 14.7 million visits for an average of 40,000 visits per day.
The debut of a new look for UT Knoxville is focused on reaching students, faculty, and staff to share more about the branding project which embraces UT’s colors, its energy, achievements, and enthusiasm. The tagline “Big Orange. Big Ideas.” will be used as the framework for marketing the university and reminding people of UT’s impact on the state and the nation.
UT Knoxville’s Office of Communications and Marketing’s efforts in producing the 2010 commencement featuring former Vice President Al Gore, the 2010 gubernatorial debate, various videos, and the Chancellor and Provost’s electronic newsletters have won awards in local and statewide public relations and journalism contests.