Office of Communications and Marketing News

Help Improve UT’s Website

The UT creative communications web team is looking for volunteers to help improve the efficiency of the university’s primary website, utk.edu. The team conducts usability testing annually with the campus community to gain direct input on how real users use the website, and identify areas for improvement. To participate in the usability testing, students, faculty, and staff can sign up for hour-long sessions November 6-8.

New Student@Tennessee Newsletter

The Office of Communications and Marketing has been working with the Division of Student Life and others to improve communication with our students. Together the offices have designed a new and improved Student@Tennessee student newsletter with the goal of providing a more visual, interesting, and informative way to communicate.

Campus Communications and Marketing Efforts Recognized with Regional Awards

The campus’s Office of Communications and Marketing has been recognized by its peers in the regional advertising, communications, and marketing industry for its work in promoting the university. The office has been honored by the Tennessee College Public Relations Association, the Telly Awards, and local chapters of the Public Relations Society of America and AIGA, a professional association for design.

UT? There’s an App for That

mobile

Search the university libraries, locate buildings, see what’s happening on campus, or find a professor’s email address, all from the palm of your hand. UT has released its new smartphone app which allows users to do all of these things and more. The app is free to download and is available for iPhones as well as Android and BlackBerry devices.

Office of Communications and Marketing Wins Sixteen TCPRA Awards

Quest

The Office of Communications and Marketing won sixteen awards, including eight first-place awards, from the Tennessee College Public Relations Association. TCPRA is an organization of communicators—including public relations, marketing, web, and creative design professionals—who represent colleges and universities, public and private, two-year technical schools, technology centers, and community colleges across Tennessee.

Communications and Marketing Office Wins Top Awards

The university’s Office of Communications and Marketing has won several large-scale awards for its work over the past year. The Council for the Advancement and Support of Education presented six awards, including one top award, at its conference earlier this month. The office also won an international Telly award for the video “A Call for Civility.”

Some Answers to Your ‘Big Orange. Big Ideas.’ Questions

UT’s “Big Orange. Big Ideas.” branding campaign rolled out to the campus yesterday. This tagline is the framework for marketing the university and reminding people of UT’s impact on the state and the nation. Here, Tennessee Today answers some of the questions you may have about the effort.

UT Unveils Redesigned Web Site

UT Knoxville’s bright and bold redesigned website launched today as a key component of the university’s new branding strategy. The website has been reworked to better serve its many users and to convey the new look and feel of the university. Over the past year, the site has had 14.7 million visits for an average of 40,000 visits per day.

UT Launches “Big” Branding Campaign; Part of Top 25 Mission

The debut of a new look for UT Knoxville is focused on reaching students, faculty, and staff to share more about the branding project which embraces UT’s colors, its energy, achievements, and enthusiasm. The tagline “Big Orange. Big Ideas.” will be used as the framework for marketing the university and reminding people of UT’s impact on the state and the nation.