The four-stage process of implementing the new logo is at its halfway point. This week, the communications office will contact liaisons for the units assigned to Block 3.
Office of Communications and Marketing News
Beginning January 1, 2015, the Knoxville campus community will see an exciting change—a new logo. The new logo features the Power T, instead of the system “UT” icon, and an updated wordmark. It will represent all UT Knoxville colleges, departments, centers, institutes, and administrative offices.
Welcome to the redesigned Tennessee Today website, the hub for news on our campus. As you look around the site, you will notice major changes. The redesigned home page showcases top UT headlines and latest news, and allows readers to search the site. The redesign has improved the mobile version of the site, making it easier to read stories from your phone or tablet.
The university’s Office of Alumni and Development and the Office of Communications and Marketing have won top awards in the Council for Advancement and Support of Education Circle of Excellence international competition. The communications and marketing team captured a Gold Award for their work on re-branding the T transit system in partnership with the Office of Parking and Transit. The Knoxville campus alumni and development team won a Silver Award for last fall’s Big Orange Give campaign.
The photography work of Tom Owens, the longtime director of the Video and Photography Center, has captured the attention of several art aficionados lately. Two of his photographs recently won in the Arts & Culture Alliance National Juried Exhibition. About forty pieces were chosen from more than 350 entries. Several of his photographs can now be seen around Knoxville from the “Arts in the Airport” exhibit to the Mayors’ Show in the City County Building downtown.
The Office of Communications and Marketing recently won several awards, including a top award, in local and regional advertising, communications, and marketing competitions.
The UT creative communications web team is looking for volunteers to help improve the efficiency of the university’s primary website, utk.edu. The team conducts usability testing annually with the campus community to gain direct input on how real users use the website, and identify areas for improvement. To participate in the usability testing, students, faculty, and staff can sign up for hour-long sessions November 6-8.
The Office of Communications and Marketing has been working with the Division of Student Life and others to improve communication with our students. Together the offices have designed a new and improved Student@Tennessee student newsletter with the goal of providing a more visual, interesting, and informative way to communicate.
The campus’s Office of Communications and Marketing has been recognized by its peers in the regional advertising, communications, and marketing industry for its work in promoting the university. The office has been honored by the Tennessee College Public Relations Association, the Telly Awards, and local chapters of the Public Relations Society of America and AIGA, a professional association for design.
The Office of Communications and Marketing recently won a total of thirteen awards, including two of the highest awards, in local and regional advertising, communications, and marketing competitions.