marketing News

New Minor, Access to Industry Software to Give UT Retail Students Edge

Retail students at the University of Tennessee, Knoxville, will be among the best-prepared in the nation to enter the work world, thanks to the creation of a minor in retail technology and UT’s unique access to one of the major software systems used in the industry.

UT MBA Students Developing Social Media Strategy for Martina McBride’s New CD

Award-winning singer and songwriter Martina McBride, along with her manager and husband, John McBride, and an entourage of interactive marketing experts recently visited UT Knoxville as guest lecturers. Their visit kicked off an applied-learning project for an MBA marketing class, which is producing a social media plan for McBride’s newest CD as part of its course curriculum.