Online shopping, personalized in-store shopping experiences, and self-gifting will dominate the 2016 holiday shopping season, according to Ann Fairhurst, professor and head of UT’s Department of Retail, Hospitality, and Tourism Management.
Ann Fairhurst News
Celebrating the Spirit of Tennessee will be held at 6:00 p.m. Saturday, March 28, at the Crowne Plaza Hotel in downtown Knoxville.
Black Friday—the official start of the holiday shopping season—is two weeks away, but retailers are already offering exclusive deals to attract consumers who began their bargain-hunting months ago.
Ann Fairhurst, head of the Department of Retail, Hospitality, and Tourism Management, was recently interviewed by WBIR-Channel 10 about the history of the Rocky Top song and UT’s Rocky Top Institute, which allows students to develop products around the brand. See the full story here.
WATE-TV Channel 6 featured retail professor Ann Fairhurst about tipping etiquette this holiday season. Fairhurst, head of UT’s Department of Retail, Hospitality, and Tourism Management, suggested tipping restaurant servers, as well as newspaper carriers, garbage collectors and anyone who helps with travelers’ bags. Read the full story here.
The bad news: a later Thanksgiving this year means six fewer shopping days between Black Friday and Christmas. The good news, according to Ann Fairhurst, a retail professor and head of UT’s Department of Retail, Hospitality, and Tourism Management, is that consumers will likely find much better deals well into December because retailers will continue to offer steep discounts to lure shoppers in and make up for lost time.
The amount of research being done by retail faculty at UT Knoxville ranks in the top 20 internationally and in the top five nationally, according to published studies recently done by two members of the Retail, Hospitality and Tourism Management department. Assistant Professor Rodney Runyan and doctoral candidate Jonghan Hyun studied faculty and program productivity in the retail discipline at colleges and universities around the world.