advertising News

UT Social Media Week to Feature Speakers, Student Competition

The College of Communication and Information’s School of Advertising and Public Relations will host Social Media Week, April 25-26, in the Communications Building on campus. The two-day event, cosponsored by Dell Inc., will feature presentations, panel discussions, and open forums with social media experts from Dell, Scripps Networks Interactive, Cox Enterprises and McCormick & Company, Inc., as well as Knoxville-area advertising, marketing, and public relations agencies.

McCormick CEO, UT Alum Judges Advertising Student Campaign Competition

Seniors in the UT Knoxville College of Communication and Information’s advertising campaigns class recently got a taste of the real world that was a bit “spicier” than they expected. Student teams were tasked with creating and presenting an advertising campaign for McCormick & Co. The team of judges included McCormick CEO Alan D. Wilson and other executives from the company.