The Office of Communications and Marketing, which publishes Tennessee Today, offers you this “Communications Toolkit” to assist you with staying informed and helping you to spread the word about your campus event or news item. Listed below are various avenues that may be available to you depending upon the nature of your event or news. If you are uncertain where to begin, please contact our office at 974-2225 or email@example.com and we will gladly assist you.
To reach Knoxville-area faculty and staff, submit news to Tennessee Today, UT Knoxville’s primary online news and information source, with an information digest e-mailed to employees daily. The Tennessee Today Web site serves as a multimedia clearinghouse for features, news, events and updates from the university’s Twitter feed.
UT Knoxville’s Social Media
Our office shares news, information and highlights of campus life through UT Knoxville’s Facebook page and Twitter feed. Followers and fans of UT Knoxville on these services include students, faculty, staff, alumni and friends of the university, both in Knoxville and around the world.
You can find videos about UT Knoxville, our programs and our people on our YouTube channel and see our photos, as well as those submitted by members of the campus community, on Flickr. You can submit your photos by clicking on the “submit photos” link on the Tennessee Today homepage.
UT Knoxville supports the use of social media by departments and units in the course of their work to connect with students, fellow faculty and staff, alumni, fans, colleagues, and more. However, social media should only serve to supplement and not replace the official channels of communicating with your audiences. This document is designed to provide guidance, advice, and tips on how to do so effectively, safely, and within university guidelines.
This electronic publication is sent to undergraduate and graduate students every Monday. All news must pertain to students; the deadline is 5 p.m. on Thursday. Send submissions to firstname.lastname@example.org.
@Tennessee: University Calendar of Events
Some segments of the UT community may subscribe to specific e-mail listservs. The Office of Information Technology provides information on how to get started with e-mail listservs.
Editorially independent student newspaper. Students decide what’s pertinent to include in the daily publication. E-mail email@example.com.
On-campus student radio station. Announcements can be sent to firstname.lastname@example.org.
The region’s National Public Radio affiliate, broadcasting from the UT Knoxville campus to counties throughout East Tennessee, western North Carolina and southwest Virginia. Listener-supported, the station’s demographic is primarily adult, college-educated professionals and could be a venue for promoting arts, cultural and academic events that are open to the public. E-mail email@example.com.
Student television station reaching 7,000 UT students in residence halls and 100,000 residents in surrounding counties on Comcast Digital Channel 194. Send news to firstname.lastname@example.org.
Features a wide variety of university news and cultural and academic programming. E-mail email@example.com.
UT Communications and Marketing
The Office of Communications and Marketing is charged with advancing the university’s key initiatives and overseeing communication efforts to reach and engage target audiences.
Some of those communications initiatives include
- Quest, UT Knoxville’s comprehensive research communications effort, which includes a color magazine and accompanying Web site, regular web features such as Scholar of the Week, and other efforts. To submit an idea about research, scholarly and creative activity, e-mail firstname.lastname@example.org.
- Ready for the World: The International and Intercultural Awareness Initiative.
In support of the university’s effort to broaden our community’s international and intercultural awareness, we help promote events, faculty and student projects, study abroad, service-learning activities and other initiatives to prepare our students to compete in a global economy.
- Switch Your Thinking
Want to share what you or your department is doing to conserve energy, save money and stretch the university’s resources? From informing faculty, students and staff about the university’s conservation policy to updating the community about lean management efforts, we seek to share news that reinforces the message that campus efficiency and sustainability are top priorities.
- A Network of More than 300,000 Alumni
We help alumni stay connected to the university through the biannual Torchbearer magazine and its monthly email counterpart, eTorch. Share ideas and news at email@example.com.
In addition, our office works with colleges, departments and other campus units to help meet their communication goals through printed or online publications, social media, custom marketing campaigns, or strategies involving the local and national media.
For help sharing news with external audiences, e-mail firstname.lastname@example.org or call 974-2225.
For assistance with a creative project, submit an online request form or call 974-2225.
- UT Graphic and Editorial Guidelines
This site offers guidelines to help you produce your communication pieces. The site includes information about usage of the UT logo and colors, signatures, PowerPoint templates and “fUTure” branding.
- UT Knoxville Web Templates
This site explains the purpose and function of the template for Web sites by departments, colleges and units at UT Knoxville.
- Photography and Video Production
The Center for Video and Photography offers professional photography and video services for a fee. In addition, they offer a selection of high resolution campus photos for free use by university departments and units. For custom video and photography, call 974-2225.
- Social Media Best Practices
Consult this document for guidance, advice, and tips on using social media to enhance or supplement your unit’s communication plan.