Big Orange. Big Ideas. What’s the buzz all about? We think it’s a perfect way to describe our university, and it’s the focus of a new branding strategy rolling out across campus today. You are invited to come take a closer look and find out more from 10:00 a.m. to 2:00 p.m. today on the Pedestrian Walkway. Volunteers will be handing out T-shirts, posters, and more, during a live remote broadcast by WUTK-FM.
The debut of a new look for UT Knoxville is focused on reaching students, faculty, and staff to share more about the branding project which embraces UT’s colors, its energy, achievements, and enthusiasm. The tagline “Big Orange. Big Ideas.” will be used as the framework for marketing the university and reminding people of UT’s impact on the state and the nation.