Office of Communications and Marketing Wins CASE, AAF Honors

The Office of Communications and Marketing team won several top honors for its creative video, print, and online work over the past year. The Council for the Advancement of Education (CASE) Region III and the Knoxville chapter of the American Advertising Federation both recently recognized the team’s project work, including projects produced in cooperation with the Office of Alumni Affairs and Development, Center for Health Education and Wellness, and Office of Sustainability, among other clients.

The 2014 season halftime spot featuring former Lady Vol Candace Parker and Governor’s Chair for Power Electronics Yuli Liu won a grand award at the CASE Region III conference held in Nashville in February. The Chancellor’s 2014 Annual Report and a campaign to reach UT students with information about consent both won CASE Awards of Excellence.

Last weekend, UT picked up four Gold Addy awards for its integrated Experience Learning campaign, which featured advertising, web, and video components; the Make Orange Green calendar; and the videos “When I Became a Vol” and a “Vol Minute.” UT also received six Silver Addy and three Bronze Addy awards for a variety of other work, including UT’s new emojis and Torchbearer magazine’s fall 2015 cover featuring Smokey.

The School of Music staff received a Bronze Addy for copywriting for a recruitment brochure.

 

Council for the Support and Advancement of Education (CASE) 

Region III Awards Program

Grand Award

“Big Orange. Big Ideas. Tennessee’s Energy” Halftime Spot

youtube.com/watch?v=UP3tHoXSyCA

Category: Commercial or Public Service Announcement

 

Award of Excellence

Blazing Trails: The Chancellor’s 2014 Annual Report 

chancellor.utk.edu/2014-chancellors-annual-report (online version)

Category: Annual Reports

 

Consent Campaign

wellness.utk.edu/request-materials (print examples)

youtube.com/playlist?list=PLjj8qCMOzI0frJCQTjMlDpZwzz6oBUmhg (video reel)

Category: Total Advertising Campaign

Client: Center for Health Education and Wellness

 

Special Merit

Announcing IACMI

tntoday.utk.edu/2015/01/12/iacmi-means-ut-ornl-east-tennessee/ 

Category: Media Relations Programs

 

American Advertising Federation (AAF)—Knoxville 

ADDY Awards

Gold

“When I Became a Vol” Big Orange Give Video

youtube.com/watch?v=HyqLiJuV-kY

Category: Online Film Video and Sound

Client: UT Alumni Affairs and Development

 

Experience Learning Campaign

experiencelearning.utk.edu (website)

youtube.com/watch?v=MdC3Inf8EqY&list=PLjj8qCMOzI0ecjsLV7nxvtsNcaPNw6LF9 (video reel)

Category: Integrated Campaign

Client: Office of the Provost

 

“Vol Minute” featuring Tennessee Rowing

youtube.com/watch?v=Cq6E_ait47U

Category: Film and Video

Client: Alumni Affairs and Development

 

Make Orange Green Calendar

environment.utk.edu/get-involved/make-orange-green-calendar-series

Category: Public Service

Client: Office of Sustainability

 

Silver

Undergraduate Admissions Search Campaign

meet.utk.edu/

Category: Public Service

Client: Admissions

 

Emojis

tntoday.utk.edu/emojis

Category: Visual

 

Experience Learning print advertising

Category: Newspaper Advertising

 

Blazing Trails: The Chancellor’s 2014 Annual Report 

chancellor.utk.edu/2014-chancellors-annual-report (online version)

Category: Public Service

 

Torchbearer cover—fall 2015

torchbearer.utk.edu/2016/03/torchbearer-fall-2015/

Category: Collateral Material

 

“The Pride—featuring Charlie Daniels” Big Orange Give Video

youtube.com/watch?v=ts_LfBPXQd8

Category: Online Film, Video and Sound

Client: Alumni Affairs and Development

 

“Be a Hero” VOLstarter Video

youtube.com/watch?v=VNCT54vRZSQ

Category: Online Film, Video and Sound

Client: Alumni Affairs and Development

 

Bronze

“Because We’re Vols” Civility Video

youtube.com/watch?v=0Clmo1KuCb0

Category: Online Film Video and Sound

 

“Where Minds Meet” Halftime Spot (2 awards)

youtube.com/watch?v=u8IsODwjg9c

Category: Television Advertising

Category: Public Service Television

 

“Dog’s Best Friend” Video

youtube.com/watch?v=CiM3O25h7xg

Category: Online Film and Video