Salon featured the research of Garriy Shteynberg, assistant professor of psychology, in a story that examines the spooky science of thrills and Halloween fear.
Shteynberg’s research found that simultaneous co-attention, or participating in something with others, leads to a more intense emotional experience. He and his collaborators showed that scary advertisements felt scarier, negative images made people feel sadder, and happy images made people feel happier when people knew they weren’t experiencing them alone. Read the story here.