Office of Communications and Marketing Wins Six TCPRA Awards

The Office of Communications and Marketing won six awards from the Tennessee College Public Relations Association.

The awards were given during TCPRA’s summer conference, which was held in Gatlinburg, Tennessee, in late May.

The office staff won:

  • A bronze award for Big Orange. Big Ideas. Tennessee’s Energy in the video advertisement/PSA category.
  • A gold award for 2014 Chancellor’s Annual Report in the reports category.
  • A gold award for eTorch, the UT Knoxville alumni newsletter, in the electronic newsletter category.
  • A silver award in the promotional video category for Making the Grade in Retention, which was produced for the Association of Public and Land-Grant Universities and helped the university garner the prestigious Trailblazer Award.
  • A gold award for Consent Campaign, a collection of posters and videos to combat sexual assault, in the overall promotional campaign category.

Two of these entries—Consent Campaign and 2014 Chancellor’s Annual Report— were finalists for the Best of Show award.

In addition, Amy Blakely, assistant director of media and internal relations, won the Charles Holmes Award, an annual award given by TCPRA to recognize dedication and service to the organization. Blakely just completed two years as TCPRA president and previously served two years as vice president.

Other UT campuses and offices also won TCPRA awards.

Inevitable, a story about legal fight surrounding gay marriage that appeared in the College of Law magazine, won a gold award in feature writing.

The UT Foundation won a gold award for its poster Our University.

UT Martin won a silver award for its print advertisement series, UTM Advantage, and the UT Health Science Center won a gold award in the special event—more than seven days category for LIVE! Just As We Are: Breast Cancer Awareness and Action.