New York Times: Build-A-Bear’s C.E.O., on the Courage to Branch Out

Sharon John, 1986 communications and advertising alumnus, shares her success story with the New York Times. John is the CEO of Build-A-Bear. “After high school, I enrolled in the University of Tennessee, Knoxville, where I majored in communications and advertising.,” she said. “I liked advertising because it meshed two of my favorite subjects, art and psychology… After a couple of years working at a Knoxville ad agency, I decided in 1989 that if I was going to work in advertising, I needed to go to the mecca, New York City. It was hard to leave everything behind.”

Read the full interview in the New York Times.

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