Washington Post: Why celeb endorsements matter

Be Sociable, Share!

Political science professor Anthony Nownes was featured in a Washington Post blog entitled “Why celeb endorsements matter (Or, is George Clooney more like Jennifer Aniston or Peyton Manning?)”. He has found that celebrities who contribute to political campaigns can make a party more or less likable—depending on what voters think of the celebrities in the first place. In a journal article for American Politics Research, Nownes ran an experiment looking at how voters responded after being informed that Jennifer Aniston has donated heavily to Democrats and quarterback Peyton Manning had donated to Republicans. “First, when people who dislike Jennifer Aniston are exposed to information about her support for Democrats, they report liking the Democratic Party less. Second, when some people who like Peyton Manning are exposed to information about Manning’s support for Republicans, they report liking the Republican Party more,” the blog cites Nownes as saying.

Be Sociable, Share!
Tagged as: , ,

Produced by the Office of Communications & Marketing
The University of Tennessee • Knoxville, TN 37996 • (865) 974-2225