UT Student Business Seeking Peers’, Public’s Help to Win National Contest

KNOXVILLE—Two University of Tennessee, Knoxville, students are seeking their peers’ and the public’s help to win a $100,000 national competition to continue to grow their business.

How’s the Living Inc., a company that operates www.howstheliving.com, a business founded by UT engineering major Aeron Glover and UT business major Kaliv Parker, is currently in the top twenty of the Intel Innovators contest. Their company is an online and mobile resource that allows college students to rate, review, and browse student housing around the world.

The Intel competition showcases eighteen- to twenty-four-year-old innovators with game-changing, technology-based ideas. Participants win based on the amount of support they receive via Facebook.

To help Glover and Parker win, Facebook users can:

1. Log on to www.facebook.com, and use the search bar to find the “Intel Innovators” application.

2. Accept the “Intel Innovators app,” where a user will earn 10,500 “social capital points” that will be used to vote for the pair.

3. Find howstheliving.com by clicking the “Pitch Room” tab.

4. Click “Invest” and type in the maximum amount of your social capital to fully invest in, or vote for, their idea.

Voting ends December 19. If successful, Glover and Parker will use their winnings to enhance their website and hire additional staff to prepare the company for expansion to other universities.

In the last twelve months, How’s the Living Inc. has won three major competitions. In December 2010, Glover and Parker’s company won the $25,000 first prize in the Movers & Changers competition, a national business pitch competition sponsored by mtvU and the New York Stock Exchange.

In fall 2010, it won the UT Vol Court Competition, a series of eight free how-to seminars led by entrepreneurs and business experts from across the state. The Vol Court win gave the company another $1,000 and additional services valued at $22,000. The team added to that momentum in April 2011after receiving a $10,000 business development grant from the Tennessee Technology Development Corporation.

For more information on How’s the Living Inc., e-mail talk2us@howstheliving.com.

C O N T A C T :

Lola Alapo (865-974-3993, lola.alapo@tennessee.edu)

 

 

 

 

 

 

 

 

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