An article by Paul Dittmann, director of Corporate Partnerships and lecturer in the marketing and logistics department, is featured in the Supply Chain Managment Review. His article is the first in a continuing series of articles by the UT Knoxville marketing and logistics faculty for the publication to appear every Monday. The series initially will be web-based, but will be consolidated into a print article for next year. Contributing faculty include Paul Dittmann, Ted Stank, Matt Myers, Dave Ecklund, Wendy Tate, Dan Flint and Dianne Mollenkopf. The “Back to Basics” series aims to help professionals master the fundamentals but within the context of the broader supply chain process.