New York Times: New Bold Warnings on Tobacco Ads

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UT Knoxville advertising professor Margaret Morrison is quoted in this New York Times story about new federal rules on tobacco product advertising. The new rules mandate much larger, bolder health warnings in print ads than have been required in the past. The rules apply this year to smokeless tobacco products, and next year to cigarette ads. Morrison is quoted as saying that, while an improvement, the larger warnings may not be big enough to get the attention of tobacco users.

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