School of Advertising and Public Relations
Lisa Fall specializes in public relations management. Prior to her academic career, Lisa was a public relations practitioner in the travel/tourism and hospitality industry. She has worked in an array of vacation destination markets, including Phoenix, AZ; Myrtle Beach and Hilton Head Island, SC; Savannah, GA; and Mackinac Island, MI. She earned her accreditation in public relations (APR) from the Public Relations Society of America. Her primary areas of research are public relations/marketing communication in the travel/tourism industry and alternative class formats (e.g., online, compressed/accelerated and hybrid). Lisa views the online learning platform as a 21st century tool that has a plethora of opportunity to advance higher education. She has presented results from her research at various conferences, including the Association for Education in Journalism & Mass Communication, the National Communication Association, the Travel and Tourism Research Association, and the Lilly Conference on College & University Teaching.
Expertise Categories: Public Relations | Tourism Marketing | Consumer Behavior | Online Education