UT Wins Three Grand Prize Awards at CASE III Conference

KNOXVILLE — A newly launched UT cable television channel, a safety campaign aimed at providing information to students and faculty, and a fundraising invitation garnered grand prize awards for the University of Tennessee at the 2008 CASE III conference held Sunday through Tuesday in Atlanta.

In all, UT won 17 awards — the three Grand Prize awards announced Tuesday night, along with the nine Awards of Excellence and five Special Merit awards previously announced.

The awards were one of UT Knoxville’s best showings ever in the contest that involves colleges and universities in 10 Southeastern states.

“While it is always nice to be recognized by your peers for doing good work, I’m especially pleased that these awards were tied to promoting some of the most important initiatives here at the university,” said Tom Milligan, vice chancellor for communications.

UT ALERT is UT’s new emergency text messaging system and overall emergency communication program.

UTTV, produced by UT’s Video & Photography Center, a department of UT’s Office of Communications & Marketing, features a wide variety of university news and cultural and academic programming. Through a partnership with Comcast Cable, the station is available to all digital subscribers in the greater Knoxville area on Comcast’s digital network on channel 194. Along with Comcast’s digital subscribers, another 7,000 UT resident students also have access to the channel on campus on channel 65.

The invitation was for a donor leadership appreciation event, and is tied to UT’s ongoing fundraising efforts.

UT’s Case III Awards of Excellence are as follows:

• “UT Safety Alert” in the category of Institutional Relations Programs created by Media and Internal Relations Director Karen Collins and Creative Communications editor Leigh Powell and designer Jill Sanders.

• Donor Leadership Appreciation Event Invitation in the category of Direct Mail created by Creative Communications designer Bill Baker.

• UTTV in the category of Public Affairs Programs created by Video & Photography.

• “Ready for the World” in the category of Media Relations Programs created by the Office of Communications & Marketing.

• Admissions Package in the category of Student Recruitment created by Sanders and Creative Communications editor Diane Pitts.

• “Taking PrecaUTions” ads in the category of Paid Advertisements Series created by Sanders and Powell.

• “Ready for the World” Passport in the category of Institutional Publications created by Sanders and Creative Communications editor Mary Marshburn.

• “Ready for the World” Home Page in the category of World Wide Web Home Page Design and Implementation created by Creative Communications Web designer Darren Hughes.

• eTorch in the category of Electronic Newsletters and Tabloids created by Creative Communications Web designer Leigh Shoemaker and alumni publications editor Diane Ballard.

UT’s Case III Special Merit Awards are as follows:

• “Where in the World is Smokey?” in the category of Institutional Relations Projects created by Media and Internal Relations Assistant Director Amy Blakely and retired editor Linda Weaver.

• “All That Glitters Is Orange” in the category of Institutional Relations Projects created by Sanders and Powell.

• “Profiles of a Great University” in the category of Institutional Publications created by Pitts with writer Jay Fields and Robin Easter Design Studio of Knoxville.

• “UT Researcher Sheds New Light on Hybrid Animals” in the category of General News or Feature Story/Series created by Media Relations coordinator Jay Mayfield.

• Undergraduate Admissions Home Page in the category of World Wide Web Home Page Design and Implementation created by Shoemaker.


Contacts:

Amy Blakely, (865) 974-5034, amy.blakely@tennessee.edu